K-Pop Boy Band Super Junior’s Members Eunhyuk & Donghae Have Set Up Their Own Label ODE Entertainment

Super Junior members Eunhyuk and Donghae have embarked on an exciting new journey in the world of K-pop, setting up their own label, ODE Entertainment. This significant development in the K-pop industry marks a pivotal moment for both the artists and their fans. In this article, we’ll explore the details of this exciting venture, shedding light on their journey from Super Junior to ODE Entertainment.

Super Junior’s Eunhyuk and Donghae Take the Helm at ODE Entertainment

In a bold move, Eunhyuk and Donghae, two beloved members of the iconic K-pop boy band Super Junior, have ventured into entrepreneurship by establishing ODE Entertainment. This dynamic duo isn’t just stepping into the world of business; they are taking charge as co-CEOs of their very own agency.

The official announcement of ODE Entertainment’s establishment came on September 1, 2023. This marks a significant shift in the careers of Eunhyuk and Donghae, who have chosen to forge their own path after deciding not to renew their contracts with SM Entertainment earlier in the year.

Friends Turned Business Partners

Eunhyuk and Donghae, who share not only a professional but also a personal camaraderie, have co-founded ODE Entertainment. Their friendship, which has stood the test of time, serves as a solid foundation for their new endeavor. Beyond their own activities, the duo plans to continue their D&E duo activities under the umbrella of ODE Entertainment. Additionally, they have expressed their intention to scout and nurture new talents once their agency is fully established.

It’s noteworthy that despite the shift in their careers, both Eunhyuk and Donghae maintain a deep affection for Super Junior. They are keen on participating in the group’s activities, ensuring that their legacy within the second-generation K-pop boy band remains intact.

ODE Entertainment: Officially in Business

ODE Entertainment made it official on September 1, with a statement issued by the company’s spokesperson to Newsen. The announcement confirmed that Donghae and Eunhyuk had assumed their roles as co-CEOs following the expiration of their contracts with SM Entertainment. The statement not only solidified their new roles but also marked the official commencement of ODE Entertainment’s journey in the K-pop industry.

Joining Eunhyuk and Donghae at ODE Entertainment is Super Junior’s manager, Won Yong Sun, who is set to play a crucial role in this exciting chapter of their careers.

Super Junior-D&E: A Legacy Continues

SUPER JUNIOR-D&E, the fifth subunit of the legendary boy group SUPER JUNIOR, continues to captivate fans with their unique charm. This subunit, comprised of Donghae and Eunhyuk, has been making waves since its debut on December 16, 2011, with their single “Oppa, Oppa.” In a landscape where subunits have become a common trend, it’s worth noting that Super Junior was a pioneer in this concept, introducing subunits like Super Junior K.R.Y, Super Junior-T, Super Junior-M, Super Junior-H, and Super Junior D&E.

Within D&E, Donghae takes charge of the group’s musical direction, frequently contributing as a co-composer and co-writer. In contrast, Eunhyuk leads in terms of performance, overseeing choreography and stage direction, ensuring their electrifying stage presence.

The establishment of ODE Entertainment by Super Junior’s Eunhyuk and Donghae is a significant milestone in the world of K-pop. This dynamic duo’s transition from being celebrated artists under a major label to becoming visionary co-CEOs of their own agency is an inspiring tale of determination and friendship. As they continue to create music and explore new horizons, fans eagerly anticipate the next chapter in the legacy of Eunhyuk and Donghae.

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