Kim Kardashian Announces SKIMS For Men Will Be Launched October 26, Featuring Neymar

Kim Kardashian, the name synonymous with innovative shapewear, is venturing into the world of men’s fashion with the highly anticipated launch of Skims for Men. Co-founded by Kim Kardashian, alongside Emma and Jens Grede, Skims has earned its reputation by redefining comfort and inclusivity. The release of the Skims for Men collection, set for October 26, carries a thrilling twist—it’s endorsed by prominent sports figures like Neymar Jr, Shai Gilgeous-Alexander, and Nick Bosa. Let’s delve into this monumental stride in the fashion industry.

A Fashion Evolution

Skims embarked on its mission in 2019 to provide body-positive shapewear for women, irrespective of their size, shape, or background. Kim Kardashian’s vision goes beyond women, as she shares, “The expansion into the menswear space is a major milestone for the brand and a testament to Skims’ commitment to providing solutions for everybody.” This move underscores that Skims is transforming into a brand that’s all about comfort and style for a broader audience, not limited to just women.

What’s in the Collection?

The Skims for Men collection offers a wide array of products, including boxers, briefs, T-shirts, undershirts, tank tops, and leggings. This diverse range is designed to cater to various preferences and occasions, promising comfort and style for everyday wear, sports, and more.

The collection is inclusive in every sense, with sizes ranging from XS to 5X. Price points are reasonable, starting at $16 for single items and going up to $54, while product packs range from $42 to $98. The collection presents three fabric styles: cotton, stretch, and compression, offering options for different activities and personal preferences.

Three Years in the Making

The Skims for Men collection didn’t happen overnight. Kim Kardashian disclosed that the journey to create this line spanned three years. The meticulous attention to detail and dedication to crafting a quality product are evident in the final result. The brand’s unwavering commitment to ensuring the utmost comfort and style for its customers has culminated in this exciting launch.

Sports Icons as Ambassadors

To introduce Skims for Men to the world, Kim Kardashian enlisted the support of male sports stars. Leading the campaign are Brazilian football sensation Neymar Jr, NBA player Shai Gilgeous-Alexander, and NFL defensive player Nick Bosa. Skims’ co-founder and CEO, Jens Grede, highlighted the potency of using sports as a platform to connect with a broader male audience.

“The expansion into the menswear space is a major milestone for the brand, and a testament to SKIMS’ commitment to providing solutions for everybody,” says Kim Kardashian, Founder and Creative Director of SKIMS. This campaign will undoubtedly enhance the collection’s visibility and appeal, showcasing how these sports icons seamlessly incorporate Skims into their active lifestyles.

The Powerhouse Couple Behind Skims

Emma and Jens Grede, co-founders of Skims, are a dynamic force in the fashion industry. Their influence extends beyond Skims; they’ve played an instrumental role in establishing other celebrity brands, such as Khloé Kardashian’s Good American and Tom Brady’s athletic apparel brand, Brady. The phenomenal success of Skims reflects their expertise and unwavering dedication to promoting body positivity and comfort in the fashion realm.

A Valuable Brand

Skims achieved an impressive valuation of $4 billion after a substantial funding round. Speculation is rife about a potential IPO in the near future. Co-founder Jens Grede has expressed the belief that Skims deserves to become a public company when the timing is right. This suggests a promising trajectory for the brand, poised for even more growth and success.

The Journey to Men’s Fashion

Skims for Men marks a significant milestone in the evolution of Kim Kardashian’s brand. While the brand’s primary focus has been on shapewear for women, the journey to creating a men’s collection began with valuable customer feedback. Skims customers had been requesting men’s products for their boyfriends and husbands for quite some time. This feedback-driven approach laid the foundation for the Skims for Men line.

Initially, Skims introduced unisex styles through its Boyfriend Collection, intended as the starting point for men’s fashion. However, the brand took a different route, influenced by none other than Kim’s brother, Rob Kardashian. He actively participated as a fit model, providing invaluable insights into materials and design. This familial collaboration resulted in a three-year journey to develop a complete menswear range that caters to diverse preferences and activities.

A Diverse and Comfort-Driven Collection

The Skims for Men collection is not just about expanding the brand’s horizons; it’s about offering diversity and comfort. The collection presents three distinct fabric styles:

• Cotton: Crafted from a soft, mid-weight cotton blend, this collection places a strong emphasis on comfort, ideal for everyday wear. It’s a perfect choice for those who prioritize ease and style in their daily lives.
• Stretch: This lightweight, ultra-soft collection is engineered to retain its shape regardless of the circumstances. Offering maximum stretch, it ensures a perfect fit every time, making it the go-to option for those who demand flexibility and quality.
• Sport: Tailored for those in need of performance wear, the Sport collection seamlessly fits under workout clothes, offering maximum comfort and support. Inspired by Kim’s own experiences with sports and her children’s involvement in athletic activities, this line reflects a commitment to both style and performance.

These collections will be exclusively available on SKIMS.com starting October 26th, with sizes ranging from XS to 5X. The pricing is accessible, starting at $16 for single items and going up to $54, while product packs range from $42 to $98. Skims is redefining the meaning of comfort and style in men’s fashion, and this diverse collection is poised to make a significant impact on the fashion industry.

Final Thoughts

Kim Kardashian’s Skims brand is taking a significant leap forward with the launch of Skims for Men. This move underscores the brand’s commitment to inclusivity, comfort, and style. With the endorsement of sports icons like Neymar Jr, Shai Gilgeous-Alexander, and Nick Bosa, this collection is bound to make a powerful statement in the world of men’s fashion. As Skims continues to evolve and expand, it’s evident that the brand is here to stay and reshape the fashion industry.

SKIMS launches a game-changing menswear collection featuring Neymar, Nick Bosa, and Shai Gilgeous-Alexander. Discover inclusive and stylish options from boxers to leggings, set to revolutionize men’s fashion. Join the fashion evolution!